CMAC Brand Identity

CMAC's offering is planned and emergency ground transport and accommodation. With many different solutions, it's difficult to put them into one particular category.

With the world changing around them, CMAC new their brand was stuck in the past and wasn't on par with their offerings. I was bought in to completely rebrand the brand identity (everything except the logo - as they are quite well known in the industry).

As well as the brand book, an update of stationary, leaflets, brochures and website and products was needed, take a look at my other posts to find out how their website and products were modernised.