Motivated Moms Case Study

Motivated Moms is a mobile app that takes the stress out of chore planning. In providing users a program of tasks to be completed throughout the week and at regular intervals, the app provides a light, streamlined approach to getting things done around the house. Users can navigate their tasks lists quickly and a variety of micro-interactions help to motivate moms and maintain excitement at getting things done.

Our design team worked closely with the Motivated Moms team to understand which features would have the biggest impact on a mom's day. We poured over feedback and reviews of the previous version of the app to understand what mom's expected from the app and how best we could bring them delight throughout the day.

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Want to learn more about this project? Read the full case study on our website.

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