Sunplums Brand Identity

Brand identity for Sunplums, On-Demand Child Care. Sunplums will be a flexible, on-demand, unit, or membership-based system. Physical locations would be modular enabling rapid change to handle changing age group "flows". This will minimize capital expenditures associated with real estate while providing the necessary flexibility to meet licensing requirements. Locations will be 24/7. Child Care will be available with minimal notice or standard scheduling. Software back-end and front-end will support on-demand labor and customer interactions to facilitate flexible demand for child care.