It´s Marshmallow Time

BRIEF.
Work done for Mellow Mellow® a brand by tri d´Aix. It is company based in Germany operating internationally, it is known as a leading supplier of marshmallow, hard caramel and chewing gum.
The main idea of the project is to make a series of marshmallow jars focused on a young audience in order to be sold in supers.

GOAL.
The goal is to develop labels that aare eye-catching and friendly.
Also develop a brand language that is part of the trend and is easy for consumers to remember.

SOLUTION.
With the return of the fashion of the 80s and 90s, the final conclusions for this design were: Make a series of labels for each type of marshmallow jar. Using metallic effect material on the labels to give a striking and futuristic look. Use of funny constrast between cold and warm colors. Varied reading-level with different fonts mentioning those funky logos full of life from the 90s.

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