Taking care of your brand!

This illustration was made for Goggle website.
The idea was to show a designer caring for 'a brand'. There are two versions here. The second one was approved by the client client and the first one is my experiment with colors.

I think that origami is great way to show the concept of brand. Origami, like a brand, is created by hand. And the creation either of origami or brand, is a creative process. An origami bird becomes alive after being created and begins its own flight. The brand also comes to life after its creation and starts to work for the client.

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Ivan Haidutski
Clients: Google, Amazon, Shell, KFC, Microsoft, USPS, Huawei

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