Behar Automação Comercial - Visual Identity

Concept
The project came up with the desire that the client had when he graduated in information systems. Professional for over 10 years, he was already working on the development of this software.

The company's purpose is to bring better management to the customers' business. A stable brand / company (because a good system needs to be stable), strong and simple.

For the brand concept, the briefing request was for the logo to look like a system. The challenge was to bring this concept to life.

Solution
The solution to the challenge came after several analyzes, verifying that in the vast majority of program executables, the file extensions are defined as ".exe".

Ex: software.exe

So with the brand name in hand, the concept of the project was solved by replacing the "exe" with the brand name. So the final result: .behar

The logo looks like a system, being a system.