AR Butcher's shop branding

Visual Identity for "AR Macelleria Salumeria", a butcher's shop located on the slopes of Etna. The Brand takes up the values of butcher's shop, such as: tradition and innovation. The use of the vintage font and natural paper resumes the traditional manufacturing and craftsmanship of the products. The linear style of the Monogram and pig reflect the innovation of the sector.

Take a look at full project and all details here:
https://www.behance.net/gallery/89341467/AR-Macelleria-Salumeria