After Ego logo design

One of my favorite marks up to date is the logo I did for my buddy's business. Based in New York City, yoga/meditation sessions and wellness consultation are the main focus of After Ego.

The objective was to create a brandmark that blends modern and ancient (eastern yogic symbols), including the three dots in triangular formation that represent ancestral wisdom, modern life and higher self (or self). The final solution was a monogram (or rather ambigram) that flows in circular motion and whose reflectiveness also brings a yin-yang quality to it.

Check out the attachments for business cards and other applications. Let me know your thoughts in the comments!