Ashams logo rebranding

This project is my approach to improving a logo designed by a fellow designer for Ashams group in 2003 and updated in 2012.
Ashams new branding is a graphical manifestation of growing up of the company. What’s left from Ashams’s first, start-up branding is its main idea, powerful Venice Blue, and Saffron colors. The mission is to redesign the visual identity of Ashams radio using a recognizable style characterized by fresh and modern elements.
The result is a flexible brand that can be used both on the web and in identity.
 Its old logo had no criteria and was difficult to use, so I decided to revise the identity and design of the logo before we went into a deliverable😃.

Check the full project here!
https://www.behance.net/gallery/96093721/Ashams-Logo-Rebranding