Lexus/Toyota

It's not uncommon for designers to want to collect clients; to see how many brands in the same industry you can pull into your client history. The flip side of this is the perception that designers become pigeonholed by their own experience. It's the same trap actors fall into. I have had experience working with Chrysler and Hyundai previously. When the opportunity to work on Lexus and Toyota, I jumped at it. For one whole day. The client needed mobile interfaces skinned for the Toronto Auto Show and had completely run out of time. As a youth, I would have given in to deadline psychosis and barrelled through it.