Danby Appliances

Most appliance companies want you to think of their fridges and microwaves glowing in the late day sun and driving down the pacific coast highway. Danby and Microfridge are not quite as pretentious. They are the Volvo of fridges and microwaves. Safety and practicality are the keywords that best describe their products; smaller appliances designed for smaller spaces like student dorms, hospitals, hotels and a slew of other businesses that just don't need 800 square feet of fridge space.. What began as a simple request for some product catalogue updates ballooned into the creation of multiple catalogue lines, retouching, ad creation, editorial, trade materials and even a packaging redesign.