AIMIA

It seems simple enough: in order to build direct and lasting relationships with their customers, marketers need to understand who they are and what they want in any given moment. We’re talking big data analytics. Aimia is a global data-driven marketing and loyalty analytics company responsible for global loyalty programs like Air Miles. What they required a designer with corporate editorial experience, an eye for layout, an ear for heavy detail and the ability to ease understanding and retention through visual storytelling and infographics.