Thermador

Marketing high end, premium or luxury products require an air of exclusivity. Which is exactly why Thermador created a Designer Club as a way to engage their target consumer, showing homes created by leading designers, architects and builders to glean inspiration for the kitchen that captures their culinary needs. The campaign was designed to strengthen Thermador’s premium positioning in the consumer's mind through an on-going targeted direct mail campaign. A modular design was chosen to represent the distinction and versatility espoused by the brand.