The Early Bird 10 Mile Run

Earn your worm.

The Early Bird is a running event from Pink Gorilla Events, the premier athletic event production company in the Midwest. We were approached by Pink Gorilla to help brand a new event on an extremely tight timeline. The goal: Conduct an event that attracts early bird runners (and drinkers) and 40-something soccer moms, who are part of the brunch crowd, and swear they are still cool.

For the logo, Pink Gorilla wanted a wordmark that fit in with their family of other events, while keeping unique enough to standout and be identified as the best running event of the spring. Using a custom font with stylized lettering, a slight tilt and subtle texture accomplished just that.