Virgin Atlantic - Above & Beyond

Above & Beyond
D&AD New Blood Awards: Virgin Atlantic

Create a new brand for Virgin Atlantic's exclusive flight and hotel proposition. The brand should define what the future travel consumer would expect from the booking platform and services, whilst encouraging their audience to be spontaneous and confidently book an adventure at the touch of a button.

Above & Beyond is a fresh and exciting brand that encourages people to spontaneously travel the extra mile, by articulating the high standards Virgin establishes for all of their customers. Making the little things, a big difference.