Spies

Hi Dribbble community!

This week we would like to talk with you about some video marketing facts and statistics. Every day we will publish a post with a couple of interesting facts regarding video advertisement. Stay tuned not to miss anything!

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Today we’ll compare the video marketing with other forms.

So what are the differences?
- 70% of Ad Agencies believe video ads are as or even more effective as TV or other forms of marketing.
- Comparing Video vs TV, brand recall is 50% vs 27%, message recall is 2 vs 1.
- The gross video revenue ROI of video relative to TV is 1.27 times higher when used in conjunction with TV
- CTR of video ads is 18 times more than HTML banners.

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A shot from SmartMixer project.

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