AXE Find your magic campaign concept design

A group university project design where I focused on the UI, which I now went back to and crafted.

The brief was to leverage off the look & feel of the AXE campaign FIND YOUR MAGIC and conceptualise a big idea to add to this campaign that would further drive engagement with the brand and products.

The big idea was to add a competition element, as by entering user's could win spot prizes and invites to secret parties all over JHB.

This design is where site users can see and look through other entries or create an entry for themselves on the website.