Product Design for Cargo App (1/3)
The Client: The ride-sharing ecosystem is rife with opportunities. Cargo is creating a new economy with their app that empowers drivers to earn extra income by selling items out of their vehicles.
The Challenge: Aesthetic was engaged by Cargo to design their user experience and interface.
The Outcome: Through an iterative creative process that combined strategic insight with a strong product design process, we cultivated several concepts for customer decision-making journeys, and developed Cargo's visual identity and user interface.
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