Active Physical Therapy Branding

Active Physical Therapy had a brand identity issue where the target audience did not resonate with their brand. They wanted to attract the crossfit community and needed an identity to work well with that audience. In addition, their brand and organization was scaling and scaling fast. They were ready to take on new regions and expand, so the timing for this transition was pivotal. Tasked with a fresh brand identity our design team brand a solution that represented the client and their offerings while also a modern look that fits the audience profile.