Percy

Parisleaf rebrand, 2017–18.

For Parisleaf’s new brand symbol, we wanted to depict what makes us different rather than some sort of visual pun or reference to our name.

I designed a mascot to serve as our courier: Percy the owl. Uncovering brand purpose takes curiosity and discernment. Bringing brands to life takes agility. A sharp-eyed owl in flight fits the bill.