Crewser - Visual Identity, UX/UI Design

Crewser is a tech startup that provides location-based services for the Canadian film industry. My design for the logo is a little bit on-the-nose for what the company does. It's a film reel merged with a map pin.

Coming from the film industry, I was a natural for the UX lead. I met with filmmakers and executives and spent lots of time on film sets interacting with the crews. This really informed the design, and I thought my UI was really strong as a result.

I worked directly with Zello to integrate multi-channel walkie-talkie ability into the app.

Unfortunately, COVID slowed down film production before their launch, but I'm looking forward to seeing the app in action on film sets next year.

Jon Racinskas
I'm a Creative Director & brand nerd. Enjoy my portfolio.
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