Copa d'Oro Packaging Set

The primary target audience is young social adults ages twenty-one to forty-five. Raleigh, North Carolina is well known as a vacation spot to experience night life and fine dining. Located in the heart of shopping and tourism in downtown Raleigh, Copa d’Oro provides a social environment for those who appreciate fine chocolates, authentic flavors and unique cocktails while supporting local businesses.
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The boutique primarily sells chocolate bars, chocolate truffles, drinking chocolates and chocolate cocktails. Copa d’Oro differentiates itself from its competitors due to the social atmosphere, the cocktail bar and the prime downtown location.
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Copa d’Oro highlights the old world Spanish roots of the two founding sisters with a modern twist, which I plan to incorporate into a cohesive brand design across all platforms. Copa d’Oro strives to embody authenticity, community and delicacy.