Calexo cannabis-infused beverage

We created the packaging design + brand identity for Calexo, a new cannabis-infused beverage.

Inspired by both Op Art and the landscape of California and Mexico, it lays out rolling hills across the bottle’s label, punctuated by a lazy sunset/sunrise. The colors for both flavors give off a sophisticated, warming sensation and highlight the desert flora you’d find along the California border.
Most importantly, we paid close attention to the shape of the bottle and how the label would roll across it so that the desired optical effect could reveal itself.

More to come...