CoServ Electric

Today I was feeling very unenthused by the project. Every day I pull up a Wikipedia page the displays companies that were established on whichever year I’m planning to do that day. I usually look for one that is familiar or interesting. Something with a fun name or business.. today the pickings were mostly pretty lame and the ones that were cool I didn’t feel up to doing.

So I just picked one that seemed as boring as possible and rather than trying to make it “good” I played around with each letter and the spaces in between each letter and made it... well whatever you would call this. Though not technically “good” certainly not abiding by any legitimate rules of branding.. it was fun.

CoServe Electric was organized in 1937 in Denton County Texas.. it’s a not-for-profit rural electric utility cooperative. It is exactly as exciting as it sounds, maybe somehow even less so.