St. Louis BattleHawks Friday FUNNights Brand Identity

Grassroots fan engagements served as the core of the St. Louis BattleHawks' business and marketing strategies, and our very first campaign centered on connecting with would-be consumers at St. Louis-area high school football games.

Friday FUNNights quickly became our primary partnership asset, with a local automotive network signing on as presenting partner for 2020.

The partnership platform's brand identity prominently features a BattleHawks-stylized Gateway Arch, since our activations occurred on both sides of the Mississippi River. The complete badge also includes a blue ribbon (a running theme for this corporate partner) and an overall "star" look to mirror the team's aviation/air force-centric design cues.