XO LDN
Check out our latest identity design for XO LDN
XO LDN is a new athletics clothing start-up based in the UK. XO LDN prides itself on only using proven and tested materials that are comfortable, sustainable, and breathable.
This was an exciting branding project for our team, as it went far beyond creating a simple brand pack. We had to consider how adaptable and diverse the logo would be when it is applied to clothing and fitness-wear that is designed to move and stretch with the body. We opted to use clean geometric shapes to establish a strong, confident and cohesive design.
We are excited to see how this develops over the coming weeks as the brand gets ready to launch with their new e-commerce store we're currently developing!