Thomas Taggart & Sons (Alternate Identity)

Conceptual work for a solicitor client of ours that is requiring new identity, branding and printed literature. With this serif based, alternate option, we wanted to follow a more tradtional/classical style that is perhaps more in keeping with their existing branding style. Although the want a completely departure from their existing branding in terms of asethic, we couldn't ignore that they had adopted a tradtional serif-based approach to their existing logo.

It was, of course, prudent to cultivate more than one option and design style when presenting the identity concept to the client.

http://www.behance.net/gallery/Thomas-Taggart-Sons-(Alternate)/9289449