Chicago Fire FC - Logo Concept

Chicago Fire FC - Logo Concept

Chicago.
1998 the Fire took the field for the first time.

This past year, the Fire unveiled the team's first rebrand. While there has been a lot of backlash, I am one whom actually doesn't mind the new branding.
It took some time to get use too, there are some nice elements with their new badge.

One thing I wanted to try was rebranding the logo with similarities from their first logo.

This new concept has a lot of symbolism of Chicago; symbols, iconography, typography, a badge that the fans can connect with.

This is a badge full of pride. A badge full of history.
A badge for Champions.

Enjoy!