Norman Bird Sanctuary logo and brand identity

Norman Bird Sanctuary is a nonprofit wildlife sanctuary and environmental education center with more than 325 acres of diverse habitats and 7 miles of hiking trails making it a hub for education and exploration in Aquidneck Island.

NBS ha been in operation for 70 years and has gained a big reputation with the locality. However the visual and online presence of NBS does not reflect that. Farsee needed to redesign the identity to clearly align towards the target audience and with the values of the members.

We designed the existing logo from the current brand identity into a more refined and authentic mark, one that NBS can call it’s own.