Hortus Gardens Natural Logo Design
One pattern I see with every person I work with is how diverse and ever-changing they can be. They can't be defined by one simple thing.
So when I go to design a logo for them, it has to be more than just a sole descriptor of what their brand is.
It needs to have the bones of who they are and then rest (the details) need to adapt based on a the constant change people experience in life.
A good brand is not stuck as one thing. Even if it has to change, you should never be starting from scratch, but building upon something that is already there and solidified.
This design is a perfect example of what adaptability is. Branding is not a strict set of rules, but a structure that flows and is always open for carefully crafted adjustments.
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