Treat your moodboard as your design North Star!

“What is in the result?”
Every time I give talks, I never skip the part of how to create the moodboard, stressing the importance of having it as a North Star for all the visual design till the product launch. The approach is to tailor all the resulting look&feel of all brand touchpoints - from website to mobile apps to physical/retail products to packaging to communications on social channels to pitch decks to…. you name it! - to the look and feel of the moodboard.

I’m currently writing an article on it.
Meanwhile, sharing here few-minutes video with other examples:
https://youtu.be/jq39FVPD2jM?t=1506