Socially Distanced Pals Ice Cream

Personalized ice cream for some pals. Socially Distanced Pals (April 2020) is a campaign I made to encourage people to be considerate and thoughtful during these trying times. I wanted to call attention to the importance of social distancing, but I wanted to do it in a fun and approachable way (a call to action but a nice break from the scary news). I used muted, pastel tones to make sure that they didn't take away from the illustrations and the message behind the campaign.