Chef K Restaurant Branding

[Project ｜ 作品]

We were commissioned by Chef K to design their visual identity for a better brand experience. Chef K is a salad shop in China offering private dining in shop and sells salad, healthy inspired meal through their online platform. Chef K strive to constantly provides high quality, fresh, nature food and push the limits of what a simple salad can be. But that is just part of the projects idea, the larger idea is to gather all foodaholic to come together for a good private customized menu meal and to delight every guest with the most remarkable dining and hospitality experiences.
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Concept of the logo

The icon of the logo is the combination of a chef's hat and a pair of knife crossing over each other that formed up a 'K' wording, which represents the initial of Chef K.
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Art Direction & Design: Ideology
Client: Chef K
Location: China

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