DHL Product Strategy

How might DHL’s user experience contribute to human interaction in the urban context of 2030?
With the high-density urban context of 2030 in Berlin urban and sub-urban areas. With the challenge of having an older age group more than younger groups. We conducted tons of quantitative research in different methods, and found out, the older generation is not afraid of digitalization but in a fear of loneliness.
In this project with the team we have developed a product strategy that is inclusive for all the age groups and while using DHL’s networking infrastructure, brings a social value in society.