I don't ask for much, I ask for safety.

The idea behind this campaign is to raise awareness about the fatality of mankind and how we effectively create our worst nightmares by promoting the kind of deeds that would result in an unbalanced life force and would endanger us as a human species before anything else. The design concept is a merge between animals in their habitat executed by crumpled biles of human's good that reflect our very own input and how it affects the world around us. The copy line of choice emphasis on the one action needed to steer away from a catastrophic future and portrayed from the perspective of those animals to drive an emotional message that's needed to deliver our point of view.

Check the full project on Behance: https://bit.ly/3cokKLE