Personal brand 2020.
This is the process of re-designing my personal logo.
It was redone based on studies of the golden ratio. The golden ratio is the perfect number / gold number (1.618), it exists when a line is divided into two parts and the longest part (a) divided by the smaller part (b) is equal to the sum of (a) + ( b) divided by (a), resulting in 1,618. And how does all this math fit into creating logos? It's simple: In design, the Golden Ratio comes down to aesthetics, creating a sense of beauty through harmony and proportion. When applied to design, the Golden Ratio provides a sense of art; an x factor; a certain je ne sais quoi ("I don't know what" when someone wants to explain something that is inexplicable, that is, when something or something calls attention, it stands out, but nobody knows exactly what it is).