Wooshii identity

Wooshii is a global video production solution built to scale your team's capabilities. Word ‘Wooshii’ has a distinctive rhythm which is formed from letters ‘O’ and ‘I’ as they repeat and create a slight shifting between the symbols, encapsulating the main idea of shifting behind the logo. To enhance this impression, repetition of letter ‘W’ left side is used. It subtly shifts wordmark forward and communicates brand’s expert position.

Shifting element is also used in identity and serves as an effective connector, which could combine and integrate separate layouts, pictures, words or colour blocks.