WAKACO - Logo Rebranding & Food Packaging Design

WAKACO (w.a.k.a.c.o at INSTAGRAM) is a food catering service that serve all the customer the handmade food with the taste of Balinese spices and food trends combine into one. This brand was established a year ago in 2019, but since the current situation and modern lifestyle required the fast and healthy food for everyone this brand starts to get more recognition and popular with teens and young adults.

And for this project for logo rebranding, the owner was having an idea of cute character as the logogram and the logotype as cute but has high readability since she will print them in packagings and some social media promotions she planned.
The idea for the logogram and logotype in detail was :
"I want the character, a girl, cute, Asian, she is smiling/tongue smile/playful character and for the logotype i want it bubbly cute, as my marketing target was modern and young people and also not to be so childishly design. We want it looks warm, inviting, and cute."

What do you think about this one?
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