Florianna Logo

Florianna is a plus-sized bridal gown collection by Demetrios. For this logo I wanted to focus on the feminine and curvy aspects of plus-sized brides. Because Demetrios' other brand logos were primarily wordmarks, I thought it was best to stay along those lines for this one and really hone in on the typography. The pink color was actually inspired by the product photoshoot, which included a pink-tipped angel wings prop that the models wore for select shots.