WAVE

This is WAVE, a logo based on the wave emoticon. At the beginning of this project, I wanted it to be called HELLO. I would find a way of incorporating the 'H' or 'h' into the hand and make the letters 'ello' out of rectangles which were skewed. The design process was meant to convey the objective set about when one looks at the logo itself. It was a project that made me go back to my roots (pencil and ruler), tools that I have forgotten quite often but have now seen the importance of seeing a project through the surface of a paper rather than a digital screen.

You can view the full process of the design on Behance: https://www.behance.net/gallery/95654359/WAVE?