DEXTR® Logo Design

A logo design process for a digital product called as DEXTR®. An API-based decision engine which hosts an entire strategy. It combines pre-approvals, approvals and loan prioritization, using the power of Artificial Intelligence. I got the opportunity to design a logo which is modern, reflect intelligence and looks clean in a digital platform, I have described every small details, the way I come with the ideas and design the logo. Hope you all will enjoy and appreciate the process.