Old vs New RTSA logo
In my quest to improve the RTSA logo I made sure I did the following:
- Remove unnecessary elements. I understand they do a lot of print jobs and having a clustered logo would distort it’s meaning on small prints like pens, jerseys, driver's licenses, T-shirts etc
- I made the overall look consistent & cohesive
- I made the new mark bold by giving it a typeface full of character and a darker shade of the colour yellow (live)
- Make it consistent & cohesive
- I decided to maintain the triangle and remove the other elements because I figured it predominant & symbolic
Let me know what you think? How else would you improve it?
brand identity
branding
corporateidentity
graphic design
icon
illustration
illustrator
logo
minimalistic
ui
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Posted on
Apr 18, 2020
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