Six Fashion Brand Logo

This was for a new fashion brand. They take basic wear such as hoodies and sweatshirts etc and apply a high fashion materiality to them. So, they look like basics, but are constructed to the same level of quality as high fashion garments.

The approach here was to articulate the balance between high fashion and basics. This is symbolised in the balancing of lines over a circle to form the 6 of the brand name. A use of geometric shapes was there to represent basics and utility, while the fines lines intended to evoke the visual language of high fashion and fine craftsmanship.