Quote Hillman Curtis

The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’

Reach your audience through your design.

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In order to better understand your audience, and to they understand you, you need to develop some skills that are not all connected to design.

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Learn to identify needs. It is very important for you to know what is necessary and unnecessary for someone, so that you can meet those needs. 🤝

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Develop empathy. If you are able to recognize the situation and feelings of others, you will be able to put those emotions into action and in your business. ❤️

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Connect others and your experiences and create something new. Innovation comes from previous experience and knowledge. We just need to spice it up a little and come up with a new solution. 💡

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Devote some of your time to observing. Be it someone else's projects, works of art, the space around you, shapes, colors... Anything that will inspire you. After a while you will find design in everything that surrounds you. 👁

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And last but not least - learn to listen, to others and yourself. 👂