Bleubé

Been digging through a lot of old projects recently and trying a couple new things in reformatting for a new website I'm putting together. It's been fun to use this time wisely.

Bleubé is a service of fashion styling and closet organizing, helping you discover your personal style as well as helping to cleanse and organize your closet for a simpler and more effortless wardrobe (amazing!). Unfortunately this business was on its way to start but the owners got sidetracked with babies, families, and new jobs. Perhaps some day it can be resurfaced. As I worked on the naming, branding and design, they took me through the process of cleansing my own closet and defining my style—which was great to get an experience with their business first-hand. It resulted in my purged wardrobe, a redesign/rebuild of my closet, and defining my personal style. We also discovered ways for setting me up for success in adding to my wardrobe and making me more conscious of how and what I'm wearing, purchasing, and purging in the future.

Thoughts about how I'm continuing to push this brand and design through? I've only just spent a bit of time starting to work on it again, but thought I'd share. Is the photo direction resonating? Any feedback or thoughts? Does it make sense? I'd love to make this into a nice case study especially on the naming which was one of the most fun parts of the project (aside from my whole new closet/wardrobe!) Was thinking about an illustration style to add, as well as some fun copy. Thoughts? Much appreciated