Wild Lands Project Beer Label
I was commissioned by Allendale Brewery to create a beer label design that could be used on their Wild Lands Project cans. The first beer of the series is Rhubarb Saison, a collaboration brew between Allendale and First & Last Brewery. The commission also included a complete redesign of the pump clip shapes and bottle and can label layouts.
The illustration was initially drawn in pen and ink on paper and once approved by the client it was redrawn in Photoshop using Wacom Cintiq tablet for a clean and crisp line. The elements of the background pattern were also hand-drawn using the tablet and then arranged and coloured in Photoshop. The layout of the label and keg badge was executed using Illustrator.
beer art
beer branding
beer can
beer label
beer label design
branding
brewery branding
craftbeer
craft beer
design
drawing
hand drawn
illustration
ink drawing
label design
line drawing
pattern
pattern design
product packaging
victorian
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Posted on
Apr 17, 2020
More by Martin Reznik View profile
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