Swift Sports Ecommerce Website

The brief for this UX concept project was to design an e-commerce website from scratch. This was for a local sports shop based in Aldgate, London called 'Swifty Sports.' The website needed to showcase their products, while maintaining its brand image.

BRAND PERSONALITY - Bold but not intimidating - Knowledgeable but not academic - Informal but not too casual - Playful but not silly - Hi-tech but not confusing

Swifty Sports prides itself on being the 'biggest small shop' with hand-picked products. They value quality over quantity and want the website to maintain its 'small-shop' feel.

Duration: 2 weeks Setting: Class project at General Assembly, a 10 week UX course in London

Methods: Competitive Analysis, Contextual Enquiry, Guerilla Interviews, User Interviews, Experience Map, Card Sorting, Site Map, User Flow, Persona, Wireframing, Prototyping and User Testing.