deadstockLOGO

DEADSTOCK is a social marketplace utilizing blockchain-based solutions to prevent counterfeit resales of luxury products. In bubbling up concepts for this product, I designed a minimal logo of a barcode to symbolize DEADSTOCK's digital identification technology. Their high-security approach aims to assure users and share trust with their community, by creating unique tracking codes for each authentic product listed. With aims to visually capture what they're about (digital ID, shopping, trust, familiarity/recognition), this logo was made to satisfy their many core purposes.