Visual Brand - Meraki Brasil

Meraki is a Brazilian brand whose name comes from the Greek - to do something with love and creativity. The project brings the tradition of the Oliveira family. Their coffee crop is planted in the middle of an agroforestry system, in which it originates an organic coffee from the South of Minas Gerais - Piranguçu - Brazil, called Café Novo Mundo.
The handcrafted cookie made with love and care, carries poems in the packaging and brings a message from authors and independent artists from the region as an incentive to art.
The brand conveys in its colors the warmth, affection and care for people, transmitting cosiness and remembrance of home.