Cereal

How might we empower consumers to better navigate food decisions?

Cereal is an app that aims to create trust in your food products through transparency at your fingertips. What Cereal does is curate a personalized experience while you are grocery shopping. Consumers are no longer deciding between several different products wondering what all the ingredients mean & choosing products just based on guesses.

With Cereal, you now have the ability to know the who, what, where, and when of your food.